Video Artist

Clément Briend uses projections as the means to question the very practice of photography. Using projectors outdoors allows him to seek surfaces on which to re-embody a picture, creating a new perception and interpretation of the image. Using homemade prototypes, he projects large-scale images onto trees, houses, walls, or whatever suits him. In this way, he creates hybrid spaces in which to forms imagery before photographing it. His photographs are more than just flat representations of things; rather they function as a mirror of our imagination, which is projected in his pictures. Photo-projection is a mode of expression – in the public space – that sees the world as a potential screen. Unlike video-projection, which beams moving pictures onto a fixed location surface, photo-projection allows a free choice of the surface onto which to project images. In essence, the procedure reverses the ordinary practice of photography, and all questions related to it. Projection photography connects reality to its projection, and space to its surface. The projectionist’s approach meets all possible fields of expression: artistic, political, individual and collective.